142 CCSN 2007-2008 COURSE CATALOG
Students may elect to graduate using the degree requirements in effect at the time of matriculation, or when they declared or changed major or the current catalog. If a
program is official after a student has matriculated, the student may choose the degree requirements of the new program. In no case may a student use a catalog which is
more than six years old at the time of graduation.
MKT A02
MARKETING / MERCHANDISING / RETAIL MGMT
61 Credits
ASSOCIATE OF APPLIED SCIENCE DEGREE (AAS)
61
Total Credits
GENERAL EDUCATION REQUIREMENTS (25 Credits):
CR SEMESTER
COMMUNICATIONS:
3-5 ___________
BUS 108, COM 101, 102, 215,
ENG 100, 101, 102, 107, 113, 114, 205,
JOUR 102, THTR 105
ENGLISH:
3-5 ___________
ENG 100, 101, 107, 113
HUMAN RELATIONS:
3 ___________
ALS 101, ANTH 101, 112, 201, 205,
HIST 105, 106, 107, 150, 151, 210, 247,
260, HMS 130, 135B, 265B, MGT 100B,
283, PHIL 135, PSC 201, PSY 101, 102,
207, 208, 261, SOC
MATHEMATICS:
3 ___________
MATH 120 or above
(except MATH 122, 123)
SCIENCE:
6 __________
AST, BIOL, CHEM, EGG 131, 132,
ENV, GEOG 103, 104, 117, GEOL,
PHYS, HHP 123B, 124B
FINE ARTS/HUMANITIES/
3 ___________
SOCIAL SCIENCES:
AM, ANTH, ART, COM, ECON, ENG 223
or above, GEOG 106 or above, HIST,
International Languages, Music, PHIL, PSC,
PSY, SOC, THTR, WMST 113
U.S. AND NEVADA CONSTITUTIONS: 4-6 ___________
PSC 101 or
HIST 101 and HIST 102 or
HIST 101 and HIST 217
SPECIAL PROGRAM REQUIREMENTS (36 Credits):
CR SEMESTER
BUS 101 Introduction to Business
3 ___________
MKT 111 Introduction to Merchandising 3 ___________
MKT 127 Introduction to
3 ___________
Retail Management
MKT 132 Introduction to
3 ___________
Sales Management
MKT 210 Marketing Principles
3 ___________
MKT 211 Introduction to
3 ___________
Professional Sales
MKT 262 Introduction to Advertising 3 ___________
Plus 6 credits from the following:
MKT 123 Introduction to Sales Promotion 3 ___________
MKT 125 Introduction to
3 ___________
Fashion Merchandising
MKT 250 Introduction to
3 ___________
International Marketing
Plus 9 credits from the following:
BUS 107 Business Speech Communication 3 ___________
BUS 273 Business Law I
3 ___________
COM 101 Oral Communication
3 ___________
ECON 102 Principles of Microeconomics 3 ___________
ECON 103 Principles of Macroeconomics 3 ___________
ECON 261 Principles of Statistics I
3 ___________
IS 101 Introduction to Management 3 ___________
Information Systems
MGT 103 Small Business Management 3 ___________
MKT 261 Introduction to Public Relations 3 ___________
SOC 225 Media and Society
3 ___________
This degree prepares students for careers in advertising, retail sales and marketing. The program includes a comprehensive exposure to mar-
keting principles and business related issues.
STUDENT LEARNING OUTCOMES - Graduates of this program will have the opportunity to:
• Explain current marketing, merchandising and retail management
theories and how they apply to organizational settings.
• Apply marketing and merchandising strategies to real-life retail
settings.
• Explain the characteristics of marketing and merchandising plans
used in retail establishments.
• Demonstrate the latest techniques and trends in marketing and mer-
chandising practices.
