CCSN 2007-2008 COURSE CATALOG 319

COURSE DESCRIPTIONS

MHDD 150 Issues In Substance Abuse 1 (1,0,0,0)

Overview of substance abuse issues and study of basic treat-

ment approaches. Includes biological and lifestyle factors as

well as legal issues.

MHDD 152 Allied Therapies

1 (1,0,0,0)

Study of the interdisciplinary roles of psychiatrists, psy-

chologists, nurses, social workers, speech therapists, occu-

pational therapists, recreational therapists and other profes-

sions involved in the therapeutic process.

MHDD 153 Life Span Development

1 (1,0,0,0)

Human growth and development through the life span.

Includes social, cognitive and biological perspectives relat-

ed to direct support services to persons with mental illness

and/or developmental disabilities.

MHDD 154 Advanced

Therapeutic Interventions 2 (2,0,0,0)

A working knowledge of therapeutic interventions, includ-

ing active listening skills, elements of treatment plans,

applications of basic treatment models and issues in thera-

peutic relationships. Prerequisite: MHDD 109.

MHDD 160 Understanding Mental Illness 2 (2,0,0,0)

Practical strategies for working with people with mental ill-

ness. Includes a brief history, social stigma, major diagnos-

tic categories, common treatment issues and development of

treatment plans related to mental illness.

MHDD 291B Fieldwork Experience

3 (1,0,0,12)

Experience to apply academic skills to on-site job training

in human services agencies under experienced on-site

supervision and on-going consulting with faculty mentor.

May be repeated to a maximum of nine credits.

Prerequisites: Completion of at least ten MHDD credits

and approval of program director.

MHDD 295 Practicum

3 (1,0,0,8)

Career-related work experience working directly with per-

sons with mental illness or developmental disabilities with-

in a service provider agency. Prerequisite: Completion of

at least 10 MHDD credits, evidence of TB test within past

year, and approval of program director.

Marketing/Merchandising/

Retail Management

MKT 111 Introduction to Merchandising 3 (3,0,0,0)

Provides the knowledge necessary to buy merchandise prof-

itably, with mastery of the role of the buyer in relation to

other store personnel. Provides skill in planning and figur-

ing markups and expense control as well as determining

differences in buying fashion and staple merchandise.

MKT 123 Introduction to

Sales Promotion

3 (3,0,0,0)

Provides the basic knowledge necessary to develop sound

sales promotion practices. Builds on a rigorous base of con-

sumer psychology and treats advertising, reseller stimula-

tion, personal selling and other communication tools as part

of an overall promotional mix.

MKT 125 Introduction to

Fashion Merchandising

3 (3,0,0,0)

Provides a comprehensive view of the fashion industry.

Gives an up-to-date guide to the fundamentals of the mer-

chandising of fashion apparel and accessories. Presents the

basic principles of fashions, how fashions begin, move, dis-

seminate and can be predicted.

MKT 127 Introduction to

Retail Management

3 (3,0,0,0)

Directs the student’s attention to the dollar and cents impli-

cations of managerial decisions and to the various methods

used to measure the profitability of those decisions in the

field of retailing. Underlines the importance of customer

requirements, taste and expectations, emphasizing the retail-

ing implications of market factors.

MKT 132 Introduction to

Sales Management

3 (3,0,0,0)

Provides a comprehensive view of the sales manager as an

administrator. Presents a detailed picture of how to operate

a sales force including selecting, training, compensating,

supervising and motivating sales people.

MKT 210 Marketing Principles

3 (3,0,0,0)

Survey of marketing. Studies problems of the manufacturer,

wholesaler and retailer in the marketing of goods and serv-

ices, channels of distribution, customer relations, pricing

policies and communications.

MKT 211 Introduction to

Professional Sales

3 (3,0,0,0)

Provides a comprehensive hands-on experience in selling

techniques as they relate to modern industrial, wholesale

and consumer products.

MKT 250 Introduction to

International Marketing

3 (3,0,0,0)

Introduces the student to the various functions of marketing

as they are performed in the international environment.

Focuses on the problems and decisions facing management

in international marketing. Considers the impact of differ-

ences in language, aesthetics, religion and business customs

on marketing strategies. Prerequisite: MKT 210.

MKT 261 Introduction to

Public Relations

3 (3,0,0,0)

Techniques of public relations for those holding supervisory

or higher positions in management and marketing.

Principles of creating and maintaining good public rela-

tions, including employee/employer relations. Customer/

employee relations receive emphasis while focusing on the

programming of the total public relations effort and select-

ing of appropriate strategy, media and persuasive devices to

accomplish objectives.

MKT 262 Introduction to Advertising 3 (3,0,0,0)

Presents methods and techniques to become a skillful

advertiser. Includes copy writing skills, selecting proper

media and how the advertisers can approach their problems

most effectively.