New Journalism Courses for Fall 2009
The Department of Communication will be offering four new Journalism courses in Fall 2009. Please read the course descriptions and objectives below. We hope that you will consider enrolling in at least one of these great new courses.
JOUR 202 Electronic Media Production I
Course Description
Lecture and lab for the study of and training in studio and field video production, basic post-production, and resource utilization across electroninc platforms.
Course Objectives
1. Students will be able to demonstrate an understanding of how to be effective communicators using multi-platform production and distribution systems.
2. Students will be able to demonstrate Electronic News Gathering (ENG) skills.
3. Students will be able to demonstrate post-production editing skills.
4. Students will be able to demonstrate basic web-based skills including encoding and uploading files, and the creation of a basic media web site.
JOUR 210 Introduction to Public Relations
Course Description
Study of the practice of public relations including media, employee, consumer, community, shareholder, and customer relations. Emphasis on the hisotry of public relations, its role and impact on today's society.
Course Objectives
1. Students will be able to demonstrate an understanding of Public Relations, its applications and public relations techniques.
2. Students will be able to demonstrate an understanding of the varied roles public relations practitioners play in public and private organizations.
JOUR 212 Principles of Advertising
Course Description
Examination of the purpose, function, and role of advertising in society. Emphasis is on the practical application of advertising as part of the marketing mix including customer identification, branding, message development, and media selection.
Course Objectives
1. Students will be able to demonstrate an understanding of the hierarchy and role of the various departments found within an advertising agency.
2. Students will be able to demonstrate an understanding of the role of mass media in the creation and implementation of the advertising campaign.
3. Students will be able to demonstrate an understanding of the application of communication theory to advertising problems.
JOUR 276 Design Principles of Advertising/Publications
Course Description
History of design periods and styles. Introduction to five basic types of print advertising: periodicals, direct mail, point of purchase, sales-promotion, and merchandising.
Course Objectives
1. Students will be able to demonstrate an understanding of 5 basic types of print advertising including periodicals, direct mail, point of purchase, sales-promotion, and merchandising.
2. Students will demonstrate an understanding of design and production for advertisements.
3. Students will demonstrate an understanding of elements affecting design and production includiong audience considerations, budget limitations, design principles and publication processes.
