DEGREE SHEETS
COURSES
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PROGRAM DESCRIPTION
The Journalism and Media Studies program focuses students into one of two areas; convergent journalism or integrated marketing communication.
Rising costs, competition and a demand for profits have led to a trend of cooperation and collaboration in today's journalism field. The convergent journalism track prepares students by training them in the basics of all forms of media as well as how to combine them into multimedia presentations.
The integrated marketing communication (IMC) track prepares students to be successful in the IMc field or specialize in either advertising or public relations. IMC is the modern practice of combining publice relations, advertising, database/direct marketing, sales/event promotion and multimedia communication.
PROGRAM ADVISING
The Department of Communication recommends you seek a department-based advisor before beginning your A.A. in Journalism and Media Studies. Department advisors will help you with several items including:
- Declaring your major in Journalism and Media Studies
- Explaining what classes are offered during which semesters
- Creating a semester-by-semester course plan
To find a department advisor, click here. |
JOURNALISM COURSE LIST
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Internship
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A supervised workshop experience in a local television studio, radio station, newspaper, advertising agency, public relations firm or any other organization relating to communication. Can be repeated for a total of 6 credits. Prerequisite: Approval of the station, newspaper, agency or firm where internship will be completed and approval from the Department of Communication Internship Coordinator. To go to the internship web page, click here. |
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Introduction to Journalism &
Media Studies
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This required course introduces prospective majors to the pragmatic, performative and presentational aspects of journalism and media studies. |
Critical Analysis of the Mass Media
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Analysis of the development of newspapers, magazines, motion pictures, radio, and telecommunications. Overview of institutional structure and theoretical perspectives.
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News Reporting & Writing
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Provides fundamental instruction and pre-professional practice in writing as a basis for upper-division courses in journalism and media studies. Analysis of news content and how news is obtained and written. Discussion and laboratory. Prerequisite: ENG 100 or 101.
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News Production I
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Introduction to news and features gathering, writing and presentation with practical application demonstrated in production of campus pint publications, web pages and electronic programming (e.g. podcasts). |
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Radio Production
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A study and practical use of radio broadcast equipment, announcing techniques, programming concepts, functions of a disc jockey (DJ), and researching, writing and producing a newscast. |
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Television Studio Production I
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Study and training in basic television studio production for live or live-to-tape programming. Emphasis on producing and directing with training in various studio, control room, and engineering functions. Students are encouraged to take JOUR 220 either before or while taking this course. |
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Electronic Media Production I
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Lecture and lab for the study of and training in studio and field video production, basic post-production, and resource utilization across electronic platforms. |
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Introduction to Media Production
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Introduction to production tools and computer interfaces; emphasis on visual literacy, imaging, video and audio editing, Internet authoring, and creating multimedia documents. |
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Introduction to Public Relations
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Study of the practice of public relations including media, employee, consumer, community, shareholder, and customer relations. Emphasis is on the history of public relations, its role, and impact on today's society. |
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Principles of Advertising
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Examination of the purpose, function, and role of advertising in society. Emphasis is on the practical application of advertising as part of the marketing mix including customer identification, branding, message development, and media selection. |
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Fundamentals of Applied Media Aesthetics
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Survey of the various fields that use visual imagery for communicative purposes. Graphic design, film, and televisual imagery covered. Emphasis on television and film aesthetics and picture composition. |
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Contemporary Radio
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Examination of the structure, programming, regulation, and problems of radio in today's world and the role the medium plays in informing and entertaining modern listeners. |
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News & the News Media
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Survey of the history, purposes, functions, and effects of journalism. |
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Introduction to IMC
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Examination of the function of advertising and public relations in the media and society. Emphasis on the application of theory and its relationship to the IMC elements; public relations, advertising, promotion, direct marketing, interactive, and their ability to reach customers/publics. |
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Design Principles of Advertising/Publications
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History of design periods and styles. Introduction to five basic types of print advertising: periodicals, direct mail, point of purchase, sales-promotion, and merchandising. |
