DEGREE SHEETS
COURSES
PUBLICATIONS
The Collegiate Review
|
PROGRAM DESCRIPTION
The Journalism and Media Studies program focuses students into one of two areas; convergent journalism or integrated marketing communication.
Rising costs, competition and a demand for profits have led to a trend of cooperation and collaboration in today's journalism field. The convergent journalism track prepares students by training them in the basics of all forms of media as well as how to combine them into multimedia presentations.
The integrated marketing communication (IMC) track prepares students to be successful in the IMc field or specialize in either advertising or public relations. IMC is the modern practice of combining public relations, advertising, database/direct marketing, sales/event promotion and multimedia communication.
STUDENT LEARNING OUTCOMES
Graduates of this program will have the opportunity to:
1. Demonstrate an understanding of the industry makeup and
business & societal functions of the various mass media.
2. Demonstrate an understanding of the basics of journalistic
writing for the various forms of media.
3. Demonstrate an understanding of the research process for the
construction of media messages.
4. Demonstrate an understanding of professional ethics and the laws
that govern the mass media industry.
5. Gain professional experience through service in internship
PROGRAM ADVISING
The Department of Communication recommends you seek a department-based advisor before beginning your A.A. in Journalism and Media Studies. Department advisors will help you with several items including:
- Declaring your major in Journalism and Media Studies
- Explaining what classes are offered during which semesters
- Creating a semester-by-semester course plan
To find a department advisor, click here. |
JOURNALISM COURSE LIST
|
|
INTERNSHIP
|
Course Description
A supervised workshop experience in a local television studio, radio
station, newspaper, advertising agency, public relations firm or
any other organization relating to communication. Can be repeated
for a total of 6 credits. Prerequisite: Approval of the station,
newspaper, agency or firm where internship will be completed and
approval from the Department of Communication Internship
Coordinator. To go to the internship web page, click here.
Student Learning Outcomes
1. Students will receive on-the-job, real-world experience in a job
field of their choice.
2. Students will demonstrate an understanding of the daily
operations of their place of internship.
3. Students will demonstrate an understanding of the specific job
skills needed to succeed at their place of internship.
|
|
JOUR 100
INTRODUCTION TO
JOURNALISM & MEDIA STUDIES
|
Course Description
This required course introduces prospective majors to the
pragmatic, performative and presentational aspects of
journalism and media studies.
Student Learning Outcomes
After completing this course, students will be able to:
1. Demonstrate an understanding of basic journalism topics
including, but not limited to news values, news judgment, news
worthiness, hard news, soft news, attribution, beats,
interviewing, etc.
2. Demonstrate an understanding of the basics of media research
including why research is undertaken, types of academic
research and the setup of academic research.
3. Utilize the News University web site and demonstrate an
understanding of skills journalists need through News University
course completion.
4. Utilize American Psychological Association (APA) source citing and
reference style.
5. Apply Associated Press (AP) style for news writing.
6. Apply listening skills, based on the theory and practice of listening,
to journalistic situations and individuals.
|
|
JOUR 101
CRITICAL ANALYSIS
OF THE MASS MEDIA
|
Course Description
Analysis of the development of newspapers, magazines, motion
pictures, radio, and telecommunications. Overview of
institutional structure and theoretical perspectives.
Student Learning Outcomes
1. Students will be able to describe the logical progression of the mass
media's development from the creation of the printing press
through the creation of the internet.
2. Students will be able to critically discuss media effects.
3. Students will be able to describe mass media theories and apply them
to everyday media consumption.
|
|
NEWS REPORTING & WRITING
|
Course Description
Provides fundamental instruction and pre-professional practice in
writing as a basis for upper-division courses in journalism and media
studies. Analysis of news content and how news is obtained and
written. Discussion and laboratory. Prerequisite: ENG 100 or 101.
Student Learning Outcomes
1. Students will develop writing mechanics and skills using AP style.
2. Students will learn information gathering and evaluation.
3. Students will learn to write with accuracy, clarity, perception
and creativity.
4. Students will learn to write a coherent news story using multiple
information sources.
5. Students will learn to conduct intelligent research and interviews;
know the tools of news gathering including some familiarity with
computer-assisted reporting tools.
6. Students will learn to meet deadlines and follow a professional work
ethic.
7. Students will learn to recognize an appropriate news story by
understanding current news and events.
|
|
NEWS PRODUCTION I
|
Course Description
Introduction to news and features gathering, writing and presentation
with practical application demonstrated in production of campus pint
publications, web pages and electronic programming (e.g. podcasts).
Student Learning Outcomes
1. Students will write news stories with one source of information and
simple feature articles for publication.
2. Students will create visuals to accompany news and feature articles
for publication.
3. Students will create simple newspaper layouts on computer screen
for possible publication.
|
|
RADIO PRODUCTION
|
Course Description
A study and practical use of radio broadcast equipment, announcing
techniques, programming concepts, functions of a disc jockey (DJ),
and researching, writing and producing a newscast.
Student Learning Outcomes
1. Students will demonstrate an understanding of the job
responsibilities of various radio production personnel including
program directors, producers, sales people, board operators,
talent, etc.
2. Students will demonstrate an understanding of the use of equipment
necessary to produce a variety of projects for the radio broadcast
field.
3. Students will demonstrate an understanding of producing radio
commercials/PSAs as well as researching, writing and producing a
|
|
TELEVISION STUDIO PRODUCTION I
|
Course Description
Study and training in basic television studio production for live or
live-to-tape programming. Emphasis on producing and directing with
training in various studio, control room, and engineering functions.
Students are encouraged to take JOUR 220 either before or while
taking this course.
Student Learning Outcomes
1. Students will demonstrate an understanding of operating television
studio cameras.
2. Students will demonstrate an understanding of the duties of a
technical director.
3. Students will demonstrate an understanding of operating an audio
board.
4. Students will demonstrate an understanding of the basic
responsibilities of a director.
5. Students will demonstrate an understanding of setting up and
|
|
ELECTRONIC MEDIA PRODUCTION I
|
Course Description
Lecture and lab for the study of and training in studio and field video
production, basic post-production, and resource utilization across
electronic platforms.
Student Learning Outcomes
1. Students will be able to demonstrate an understanding of how to be
effective communicators using multi-platform production and
distribution systems.
2. Students will be able to demonstrate Electronic News Gathering
(ENG) skills.
3. Students will be able to demonstrate post-production editing skills.
4. Students will be able to demonstrate basic web-based skills including
encoding and uploading files, and the creation of a basic media
|
|
INTRODUCTION TO MEDIA PRODUCTION
|
Course Description
Introduction to production tools and computer interfaces; emphasis on
visual literacy, imaging, video and audio editing, Internet authoring,
and creating multimedia documents.
Student Learning Outcomes
1. Students will demonstrate an understanding of the components of
digital media: text, photographs and other images, sound and video.
2. Students will demonstrate an understanding of incorporating the
creation, digitization, and manipulation of these media components
into a page design layout, a web site and a multimedia presentation.
|
|
INTRODUCTION TO PUBLIC RELATIONS
|
Course Description
Study of the practice of public relations including media, employee,
consumer, community, shareholder, and customer relations. Emphasis
is on the history of public relations, its role, and impact on today's
society.
Student Learning Outcomes
1. Students will demonstrate an understanding of Public Relations, its
applications and public relations techniques.
2. Students will demonstrate an understanding of the varied roles
public relations practitioners play in public and private
|
|
PRINCIPLES OF ADVERTISING
|
Course Description
Examination of the purpose, function, and role of advertising in
society. Emphasis is on the practical application of advertising as
part of the marketing mix including customer identification, branding,
message development, and media selection.
Student Learning Outcomes
1. Students will be able to demonstrate an understanding of the
hierarchy and role of the various departments found within an
advertising agency.
2. Students will be able to demonstrate an understanding of the role of
mass media in the creation and implementation of the advertising
campaign.
3. Students will be able to demonstrate an understanding of the
application of communication theory to advertising problems.
|
|
FUNDAMENTALS OF
APPLIED MEDIA AESTHETICS
|
Course Description
Survey of the various fields that use visual imagery for communicative
purposes. Graphic design, film, and televisual imagery covered.
Emphasis on television and film aesthetics and picture composition.
Student Learning Outcomes
1. Students will understand the aesthetics of televised visual images.
2. Students will understand television picture composition.
3. Students will understand the impact and related effects of visual
|
|
CONTEMPORARY RADIO
|
Course Description
Examination of the structure, programming, regulation, and problems
of radio in today's world and the role the medium plays in informing
and entertaining modern listeners.
Student Learning Outcomes
1. Students will develop an understanding of how management,
programming, sales and engineering functions interact within a
radio station operation.
2. Students will list various job duties of key radio station personnel.
3. Students will describe factors for successful radio station
operations.
4. Students will define terms used in the radio broadcasting industry.
5. Students will explain key characteristics of various radio station
formats.
6. Students will demonstrate an understanding of the challenges facing
|
|
NEWS & THE NEWS MEDIA
|
Course Description
Survey of the history, purposes, functions, and effects of journalism.
Student Learning Outcomes
1. Students will demonstrate an understanding of key issues
confronting journalism from past to present.
2. Students will demonstrate an understanding of the the important
debates regarding the forms and practices of reporting.
3. Students will demonstrate an understanding of various theories of
journalism and media effects to argue how the quality of news can
be improved.
4. Students will demonstrate an understanding of journalism's role in a
democracy.
5. Students will demonstrate an understanding of historical events in
journalism and how they shaped media forms and practices today.
6. Students will demonstrate an understanding of the legal issues facing
journalism.
7. Students will demonstrate an understanding of journalism's impact on
various social groups and public policies.
|
|
INTRODUCTION TO IMC
|
Course Description
Examination of the function of advertising and public relations in the
media and society. Emphasis on the application of theory and its
relationship to the IMC elements; public relations, advertising,
promotion, direct marketing, interactive, and their ability to reach
customers/publics.
Student Learning Outcomes
1. Students will demonstrate an understanding of Public Relations, its
applications and public relations techniques.
2. Students will demonstrate an understanding of the varied roles
public relations practitioners play in public and private
organizations.
3. Students will demonstrate an understanding of the hierarchy and
role of the various departments found within an advertising agency.
4. Students will demonstrate an understanding of the role of mass
media in the creation and implementation of the advertising
campaign.
5. Students will demonstrate an understanding of the application of
communication theory to advertising problems.
|
|
DESIGN PRINCIPLES
FOR ADVERTISING/PUBLICATIONS
|
Course Description
History of design periods and styles. Introduction to five basic types of
print advertising: periodicals, direct mail, point of purchase,
sales-promotion, and merchandising.
Student Learning Outcomes
1. Students will be able to demonstrate an understanding of 5 basic
types of print advertising including periodicals, direct mail, point
of purchase, sales-promotion and merchandising.
2. Students will demonstrate an understanding of design and
production for advertisements.
3. Students will demonstrate an understanding of elements affecting
design and production including audience considerations, budget
limitations, design principles and publication processes.
|
